Resume

As CharterUP's Content Strategist, I lead the development and execution of a transformative content strategy for the No. 2 fastest-growing company in America.

• Achieved a remarkable 186% year-over-year increase in organic traffic in first year, publishing nearly 100 pieces of content.
• Championed the revamp of CharterUP's digital infrastructure, including building a composable content model, facilitating a more dynamic content management process and enabling a 121% increase in engaged user time on site.
• Execute strategic website and UX improvements across city and blog pages, achieving up to 740% traffic increase in key markets and introducing efficient content discovery tools, significantly improving user engagement and content interaction.
• Implement advanced tracking and analytics measures, including the integration of event listeners and UTM parameters for enhanced conversion tracking.
• Collaborate closely with enterprise and customer success teams to produce high-converting digital campaigns and support materials.

Offer story-driven marketing services in the areas of content, design, strategy and development. Selected projects and accomplishments:

Directed content strategy for Futurestay as the SaaS start-up successfully raised $11 million in Series A funding.

• • Used content (including webinars, ebooks, video, case studies, press releases, blogs & more) to drive a 533% increase in organic traffic

Served as the director of digital communications for the grassroots campaign of U.S. Congressional candidate Pat Hackett.

• • Earned media coverage from the New York Times, Newsweek, Marie Claire, NBC News, Time Magazine, among others
• • 75% of voters contacted through campaign turned out to vote, compared with just 47% overall turnout

Acted as copy lead on agile sprint testing campaigns. Used in-depth discovery work and user personas to draft, test & iterate on messaging to drive growth.

• • Reduced CPC by 53% for electric vehicle rental start-up Borrow
• • Achieved a CPI 33% lower than global iOS average for Morty, an app for escape room enthusiasts

Managed a department of 4 FTE specialists to to handle internal and external communications for the nonprofit that serves more than 1,200 individuals with disabilities.

• Led the “65 Stories for 65 Years” storytelling campaign that reached more than 1.3 million users on Facebook (including Justin Timberlake).

• Increased self-referrals to services by 16% by clarifying messaging around program offerings and benefits.

• Maintained relationships with the superintendents and school boards of Elkhart County's seven public school districts. 

• Visited all 55 public schools in the newspaper’s coverage area to learn from teachers and students in order to highlight positive and innovative education experiences.

• Served on PBS panel discussion regarding standardized test scores alongside politicians and superintendents.

• Developed relationships and built trust with school and health leaders as a beat reporter.

• Delivered daily news content while also working on in-depth investigative pieces.

• Studied complex issues in health and education and distilled the information into interesting and informative articles.

• Reported on education legislation from Kentucky's capitol with articles detailing the impact on teachers, students and taxpayers. 

• Filed dozens of open records requests and earned the trust of internal sources to expose a pattern of wrongful terminations by a state-funded university. 

• Monitored and engaged with members of the community through online channels to ensure the newspaper delivered relevant content.