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    Feb 2024 - present

    Content Strategist

    As CharterUP's Content Strategist, I lead the development and execution of a transformative content strategy for the No. 2 fastest-growing company in America.

    • Achieved a remarkable 186% year-over-year increase in organic traffic in first year, publishing nearly 100 pieces of content.
    • Championed the revamp of CharterUP's digital infrastructure, including building a composable content model, facilitating a more dynamic content management process and enabling a 121% increase in engaged user time on site.
    • Execute strategic website and UX improvements across city and blog pages, achieving up to 740% traffic increase in key markets and introducing efficient content discovery tools, significantly improving user engagement and content interaction.
    • Implement advanced tracking and analytics measures, including the integration of event listeners and UTM parameters for enhanced conversion tracking.
    • Collaborate closely with enterprise and customer success teams to produce high-converting digital campaigns and support materials.
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    Listen Up Creative

    Dec 2019 - Feb 2024

    Creative Director & Founder

    Offer story-driven marketing services in the areas of content, design, strategy and development. Selected projects and accomplishments:

    Directed content strategy for Futurestay as the SaaS start-up successfully raised $11 million in Series A funding.

    • Used content (including webinars, ebooks, video, case studies, press releases, blogs & more) to drive a 533% increase in organic traffic

    Served as the director of digital communications for the grassroots campaign of U.S. Congressional candidate Pat Hackett.

    • Earned media coverage from the New York Times, Newsweek, Marie Claire, NBC News, Time Magazine, among others
    • 75% of voters contacted through campaign turned out to vote, compared with just 47% overall turnout

    Acted as copy lead on agile sprint testing campaigns. Used in-depth discovery work and user personas to draft, test & iterate on messaging to drive growth.

    • Reduced CPC by 53% for electric vehicle rental start-up Borrow
    • Achieved a CPI 33% lower than global iOS average for Morty, an app for escape room enthusiasts
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    May 2016 - Dec 2019

    Communications Director

    Managed a department of 4 FTE specialists to to handle internal and external communications for the nonprofit that serves more than 1,200 individuals with disabilities.

    Led the “65 Stories for 65 Years” storytelling campaign that reached more than 1.3 million users on Facebook (including Justin Timberlake).

    Increased self-referrals to services by 16% by clarifying messaging around program offerings and benefits.

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    The Elkhart Truth

    Dec 2014 - May 2016

    Education Reporter

    Maintained relationships with the superintendents and school boards of Elkhart County's seven public school districts. 

    Visited all 55 public schools in the newspaper’s coverage area to learn from teachers and students in order to highlight positive and innovative education experiences.

    Served on PBS panel discussion regarding standardized test scores alongside politicians and superintendents.

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    The Republic

    Dec 2013 - Dec 2014

    Education & Health Reporter

    • Developed relationships and built trust with school and health leaders as a beat reporter.

    • Delivered daily news content while also working on in-depth investigative pieces.

    • Studied complex issues in health and education and distilled the information into interesting and informative articles.

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    The State Journal

    Dec 2012 - Dec 2013

    Education Reporter & Web Producer

    • Reported on education legislation from Kentucky's capitol with articles detailing the impact on teachers, students and taxpayers. 

    • Filed dozens of open records requests and earned the trust of internal sources to expose a pattern of wrongful terminations by a state-funded university. 

    • Monitored and engaged with members of the community through online channels to ensure the newspaper delivered relevant content.