Finding the magic words for growth

8 weeks

brand discovery, user personas, ad copy

The Challenge

Morty is an app that gives its users “escape-room super powers." How can we give Morty marketing super powers to help reach new users.

When we first met Andy Bausch, the creator of Morty, he was meticulously focused on developing his product – an app that allows escape room enthusiasts to find new games, rate the ones they’ve played and connect with other players.

The Morty team was proud of what they had built, but were ready to get some feedback from real users, test marketing messaging, and develop an initial growth strategy.

Within just a few months, Andy and the team had a proven system to acquire users effectively and knew the “magic words” that converted users from cold traffic.

video poster

of testing


per app install

app installs