The brand identity for the Partnership for Evidence and Equity in Responsive Social Systems was developed through a collaborative process with many opportunities for stakeholder feedback. The original concepts for logos and color palettes were developed based on survey responses from PEERSS partners that indicated what is most important to communicate with the PEERSS brand (warm and inviting rather than powerful and corporate). Partners were invited to weigh in on proposed color palettes and proposed logo concepts, with their feedback informing revisions and ultimately determining the final brand identity. The final delivered brand package included logos, letterhead, Zoom backgrounds, presentation decks and a brand guide.

Visual identity

Through surveys, work sessions and interviews, stakeholders from the 13 member countries established a name and mission for the project.The new name focuses on a longer-term and more ambitious goal of Social Systems responding to problems by helping decision makers take into account evidence and equity. It is aligned with creating a culture of evidence to shape better policies. Social systems can play a critical role in transforming people’s lives, and the partnership will help strengthen them by guiding decisions based on transparent, fair and accountable processes. The acronym itself speaks to the groups collaborative work and focus on equity, as peer relationships important in establishing a healthy and strong social system.

Name &amp; mission

With the mission and brand identity in place, I built the partnership’s communications foundation:&nbsp;• A custom Wordpress site with training materials &nbsp;• A resource library with filter and search ability to organize 110+ pieces of research &nbsp;• A directory to allow the 60+ stakeholders to network &nbsp;• Scalable workflows to support decentralized content updates &nbsp;The new infrastructure enabled country teams to share learnings, amplify one another’s work, and position PEERSS as a credible, accessible, and human-centered voice in the global policymaking ecosystem. &nbsp;

Website

Success story

The biggest turning point in my life: Wonderful choice.

I learned one thing about online education is that highly motivated individuals always find a way to tackle the challenge in the most creative and flexible way.

At MaxCoach, we put ourselves in learners’ shoes to understand what they want and need, to build handy options for their education and guide them to a better version of themselves. We do the hard work to pave the ways for innovative higher education with advanced delivery modalities.

From high school students, tertiary pupils, graduates or post-graduate learners, learners of any levels can easily find a suitable online program for themselves. It’s now convenient than the past to take an online course for improving the degree, becoming working professionals or pursuing a better job with valid certification… MaxCoach offers a wide range of online options for students around the globe.

FLEXIBILITY – Work, family, degree—it’s all possible.

Convenience – Study on your time schedule, no commute, stackable programs lead to certificates and degrees.

Proven Modality – More than 5 million students take one or more distance education courses each year.

What are the reasons for learners to choose distant learning (e-learning) over the traditional method?

New Relationships and Networking Opportunities – Learn alongside students who offer diverse levels of experience and perspective. Students enroll from all corners of the world contributing to a rich classroom environment.

What makes MaxCoach different from others? Is that the equipment or the tutor?

Career Advancement and Entrepreneurial Opportunities – Advance your career with additional credentials or degrees. Quality of Instruction – University of Illinois faculty are among the most accomplished scholars in the world. Academic Excellence – Online degree seekers earn the same degree as U of I campus-based degree seeking students.

Which kind of opportunities is opened up to me when I take the lead?

Related Course

Lonnie Marks

Britney Salker

Bronnies Wallz

Mia Paulo

Lina Esthers

Lorean McPhils

Anna Muray

success-story

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Listen Up Creative takes a story-driven and metric-informed approach to creating, executing and measuring content campaigns.Lead Content Consultant and Founder Michelle Sokol is a trained journalist and award-winning storyteller with more than 10 years of experiencing in crafting compelling narrative to connect with readers.We specialize in helping brands find their “why” and tell their stories in a way that helps them reconnect with their audiences through any stage in the customer journey. We pair our creative expertise with technical training in SEO and analytics to optimize campaigns and drive results.

Engage and build meaningful relationships with your audience through strategic content creation.

Content

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Custom web solutions ranging from simple brochure websites to large e-commerce catalogs.

Web Development

Whether you need to build a brand from scratch or are looking for a few pieces of printed collateral, we can help you communicate visually.At Listen Up Creative, we believe that good design is like a well-told joke. It's subtle, but it packs a punch.We specialize in crafting designs that capture attention but allow the audience to focus on the message.&nbsp;&nbsp;

Strengthen your brand and your message with visual communications.

Graphic Design

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The Partnership for Evidence and Equity in Responsive Social Systems (PEERSS) brought together 15 organizations across 13 countries to strengthen the use of evidence in policymaking. But with such a wide scope of work—and so many partners—communicating a unified vision was a challenge.&nbsp;As brand facilitator and web developer, I led the mission alignment and identity development process for this global initiative. My role was to help PEERSS find its voice — and give it the tools to be heard.

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Bridging borders for better policy

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I never would have thought a plain hospital parking garage could elicit such powerful memories.But as I unbuckled my 3-year-old son from his car seat and urged him to walk quickly so we would make it to our appointment on time today, memories from the last time I visited Elkhart General Hospital flooded back.I was cutting the timing close for that appointment, too, and I recall another woman rushing past me in the stairwell as she pulled a white lab coat over her shoulders.“I’m glad I’m not the only one,” I said. She laughed and told me that at least I got a free pass because I was carrying an infant in a car seat.The woman in the stairwell was actually the audiologist we were scheduled to see for Max’s auditory brainstem response test that morning.After Max failed his newborn hearing screening, we were referred to a local hearing center with an appointment a few months out. On the day of the follow-up tests, some of the equipment was broken and our referral was passed to another audiologist in the area.The next day, I answered an urgent call asking if we could schedule the tests for the following week. The audiologist wanted to see Max as soon as possible, as infants older than 3 months are more likely to need sedation for the test as the results are only accurate if there is no movement or external noise. Natural sleep is much safer than sedated sleep for an infant, and we were about to miss that window.The test was scheduled for Max's 3-month birthday and we were given instructions to wake him early and wait to feed him until we were in the testing booth. If we timed it right, he would be hungry and tired enough that a bottle would put him in a deep sleep to allow for accurate results.When we got settled into the noise-proof testing booth, the audiologist described the test and told me that she would be sending signals of various frequencies and volumes and measuring the response through electrical sensors on his forehead.She asked me if I wanted to know the results as she was conducting the test or if I would rather wait until my husband could join when she was done.“If you’re not sure how you would handle bad news, it's better to wait,” she said. An emotional outburst would put a quick end to the test.My job was to remain still and calm, and I knew my nervous energy would be a disruption if I was wondering what the audiologist was recording the entire time.“Tell me as you go,” I told her. The machine started sending beeps through the baby-sized earbuds and the audiologist watched a chart on her computer. As the beeps went higher in frequency, she whispered that she was not registering a response.&nbsp;The longer we could keep Max asleep, the more tones and frequencies the audiologist could test. Max stirred after about an hour, so we took a break while I nursed him back to sleep for another hour or so.&nbsp; The audiologist flipped on the lights, invited my husband back into the booth and summarized the results: mild-to-moderate sensorineural hearing loss with a slope to the right, meaning higher frequencies are harder to hear. She sat with us for more than an hour and answered all the questions we didn't realize we had about hearing loss. Will his hearing get worse over time? What caused his hearing loss? Will he need to learn sign language? Will he need hearing aids or a cochlear implant? Will he develop language at the same pace as his peers? How can we help him? She didn't have all the answers, but she recommended a game plan: We would get Max fitted with hearing aids as soon as possible. Every day we waited, he was missing out on the sounds that would help him develop language.&nbsp; Max's hearing aids were activated three years ago, and he is now filled with hundreds of words and questions to show for it (the early interventions through First Steps and the Elkhart County Special Education Cooperative helped, too).&nbsp; We were back at the hospital today for an appointment with a genetics counselor. I'm certain we were offered a referral for genetics testing when Max was younger, but Travis and I both agreed: It won't change anything, so we don't need to know. But when Max was sick with a mysterious infection, I realized the importance of the test. Without knowing the cause of Max's hearing loss, every runny nose or stomachache would make me wonder if the symptoms were actually a rare genetic condition finally making itself known.&nbsp; The results of a genetics test can't change Max's hearing loss, but they can help us prepare for future health complications in the case that his hearing loss is caused by a syndromic gene mutation. After a quick cheek swab, Max's saliva sample is on its way to the lab to screen for 200 of the most common gene mutations that cause hearing loss. In a few weeks, we'll know if Max's hearing loss is genetic (which is likely, given no other apparent cause), and whether it is associated with other symptoms (unlikely, but possible). There are a few genes that I am terrified of seeing on the positive list from the results, like one that can cause a disease called Usher syndrome which also causes progressive vision loss starting in late adolescence.&nbsp; I remember leaving the hospital after Max's ABR. My husband and I sat in the car and let Max play with the steering wheel while we attempted to process the diagnosis. We weren't sure what his life would look like, but we knew he would be fine.&nbsp; As Max and I left his appointment today, I know we were right: Thanks to early intervention, Max is a talkative toddler with Paw Patrol hearing aids. He will be just fine.

From ABR to genetics counseling: Reflecting on hearing loss testing

Michelle Sokol

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Before my own son was born with hearing loss, I did not know much about how the ears worked. As it turns out, most people don't understand hearing loss – even medical professionals. At Max's three-month checkup &nbsp;– after his ABR and before we received his hearing aids – his pediatrician turned to leave the room but paused for a moment. She clapped her hands and loudly exclaimed: “BYE, MAXWELL!”Max and I both startled at the sudden noise, and the pediatrician noticed.&nbsp;“See, he can hear just fine,” she said with a wink as she walked out the door.&nbsp;At his next appointment, she again hinted that his hearing was fine and that he would "grow out" of his hearing aids.I explained that his hearing loss was most likely permanent and that he may “grow out” of the hearing aids some day, but right now they are critical to help him develop language. She shrugged and told me she had seen bigger miracles in her career.If that encounter had happened today – now that I have several years of experience as an advocate for Max and his hearing loss – I would have used the exchange as a teaching moment. I would have explained the importance of recognizing hearing loss and the impact even mild losses can have on brain function.&nbsp;Instead, I turned to a Facebook community for parents with hearing loss for reassurance that I was not overreacting about the situation.&nbsp;More than 50 parents commented on my post, many sharing their own similar experiences. One mom shared that her child's doctor refused to provide a referral to audiologist or ENT, meaning that her insurance would not cover the specialty visits. Another shared that a teacher would continuously lower her voice during parent-teacher conferences to a whisper, just to see if her kid was “faking it.”Most comments encouraged me to find a new pediatrician. As someone who has always avoided conflict, the thought of asking for a new doctor made me anxious.But a few weeks later, we returned to the pediatrician's office with an ear infection. A new doctor was working the acute clinic that day, and he paused before looking in Max's ear.&nbsp;“I need to be honest, I've never treated a child with hearing aids. Is there anything I should know before the exam? Does he need any special accommodations because of his hearing loss?” By admitting that he did not have much experience or knowledge about hearing loss, he gained my trust immediately.&nbsp;After seeing a clearly infected ear and prescribing the necessary antibiotics, the doctor asked if I had any more questions: “Yes, are you accepting new patients?”On the way out of the office, I stopped at the front desk and asked to be transferred to the new doctor. While it may not have counted as a dramatic “firing,” it was the first time I stepped out of my own comfort zone to advocate for my son. I know it won't be the last. When Max caught the flu and ended up with another ear infection this year, we visited the pediatrician. His ear was hurting too much to wear his hearing aids, so it was the first time the doctor had interacted with Max without technology. When Max answered a question himself, his doctor turned to me with a surprised face and asked with genuine curiosity: “He heard that? What kind of sounds can he hear on his own?" I pulled up Max's audiogram on my phone and showed him that his loss means he can hear most sounds, but loses some of the most important language noises. I was so grateful for the exchange and the opportunity to help a medical professional better understand hearing loss. Although his audiogram is now complete – we have charted his loss through years of various testing – there are still things I do not understand about Max's hearing loss. I'm still baffled when Max wakes up from a deep sleep to the sound of his dad fluffing his pillow downstairs, yet sleeps through a blaring fire alarm.&nbsp;I'm still learning, and I encourage everyone in Max's life to do the same. I love answering questions about Max's hearing loss and how he is experiencing the world.&nbsp;But please, don't "test" his hearing. We have an audiologist for that.

Why I Fired My Son's Pediatrician For Clapping

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I once heard someone describe raising a child with hearing loss as dancing in the dark, and I have carried that with me.&nbsp; I knew nothing about hearing loss until my own son was born with moderate to severe bilateral sensorineural hearing loss, and I still struggle with the knowledge that he is experiencing the world in a way that I never have. Raising Max has been a dance in the dark as I have tried my best to advocate for him without truly understanding his needs or his challenges.Thankfully, early intervention for Max also included training and information for his parents. Through First Steps, we qualified for an online therapy called iHEAR through the St. Joseph Institute for the Deaf and Hard of Hearing. For 2.5 years, we met with a speech language pathologist every week to learn new ways to incorporate language into our normal play. Max was battling a cold one week early in our iHEAR journey, and I didn't want to wake him from his nap. Instead of skipping the session, our iHEAR coach asked, “Have you ever heard of the speech banana?” She shared her screen and showed me an audiogram with a yellow band highlighted in the middle. It looked like a banana. An audiogram is a graph that represents a range of sounds, with Decibels (loudness) on the vertical axis and frequency (pitch) on the horizontal axis. A person with normal hearing will have a line that is mostly flat and close to the top of the graph, while a person with hearing loss will have a line that dips down at certain frequencies, indicating that they have difficulty hearing those sounds.A dog barking, which is generally low-pitched and loud, would be plotted on one corner of the graph while a bird chirping, high-pitched and quiet, would be on the opposite corner. Any sound we encounter in the world can be plotted on an audiogram, including the individual sounds that we us when speaking words and sentences.When the most common speech sounds are plotted on an audiogram, the narrow band takes the shape of a banana. It's called the “speech banana,” and it is the single most helpful tool I have found to understand hearing loss.&nbsp; Our iHEAR coach pulled Max's most recent audiogram from his file and drew a green line across the chart and through the banana.&nbsp; &nbsp;<figure class="image image_resized" style="width:61.61%;"><img src="https://res.cloudinary.com/listenup/image/upload/v1674837370/Max_s_Speech_Banana_a96c1c51c7.png" alt="Max's Speech Banana" srcset="https://res.cloudinary.com/listenup/image/upload/v1674837370/thumbnail_Max_s_Speech_Banana_a96c1c51c7.png 164w,https://res.cloudinary.com/listenup/image/upload/v1674837372/small_Max_s_Speech_Banana_a96c1c51c7.png 500w,https://res.cloudinary.com/listenup/image/upload/v1674837372/medium_Max_s_Speech_Banana_a96c1c51c7.png 750w,https://res.cloudinary.com/listenup/image/upload/v1674837372/large_Max_s_Speech_Banana_a96c1c51c7.png 1000w," sizes="100vw"><figcaption>Charting Max's audiogram across the speech banana helped me finally understand his hearing loss.</figcaption></figure>She explained that without hearing aids, Max has difficulty hearing any sound above the green line. Half of the sounds that makes up language was above the green line.&nbsp; While Max was responding to our voices and most sounds, he was missing the individual sounds that help us decipher words. His brain would be on overdrive to compensate, trying to fill in the gaps and use other context to comprehend what was being said. Hearing aids aren't like glasses. They don't magically make sound clear, but they can be programmed to amplify the most important sounds and help fill in the gaps.&nbsp; Recent research has shown a strong link between hearing loss and dementia. Studies have found that older adults with hearing loss are more likely to develop dementia than those with normal hearing. This is thought to be because the brain has to work harder to compensate for missing sounds, which can lead to cognitive decline over time.Research has not yet been published to show whether hearing aids can slow or prevent dementia, but there is plenty of evidence to show that they will help Max develop language and learn to communicate. Hearing aids are rarely covered by insurance, but I'm hopeful the new research will change that.

How A Banana Helped Me Understand Hearing Loss

Just as Borrow, an electric vehicle subscription service, was preparing to scale, the start-ups CPAs started soaring.Before the start-up's founders could bring their product to investors, they needed to bring ad costs back into check so they had numbers to back up their vision.We used an agile sprint campaign to test messaging while also improving other areas of the funnel, particularly landing pages and lead follow-ups.

Slashing CPC with creative variant testing

As Communications Director, I aimed to celebrate disability – specifically, the 1,200+ people with intellectual and developmental disabilities served by ADEC. I had the opportunity to manage a team of 4 FTE cross-functional employees to advance the mission of ADEC, which is to provide choice and possibility to individuals with disabilities. The four letters of ADEC's name outline the organization's four core values:A Life of Their Own Dignity Employment Community

A story of choice and possibility

Make it yourspace

When we first met Andy Bausch, the creator of Morty, he was meticulously focused on developing his product – an app that allows escape room enthusiasts to find new games, rate the ones they’ve played and connect with other players.The Morty team was proud of what they had built, but were ready to get some feedback from real users, test marketing messaging, and develop an initial growth strategy.Within just a few months, Andy and the team had a proven system to acquire users effectively and knew the “magic words” that converted users from cold traffic.

Finding the magic words for growth

Increasing cash flow and leads

Airbnb has created more entrepreneurs than any other online marketplace, putting financial freedom within reach of anyone with a spare bedroom.But in a competitive space, scaling a short-term rental side-gig into a six-figure income has become difficult without professional tools and guidance. That's why Futurestay has set out to connect ‘rentalpreneurs’ with technology that makes it easy to go from first property to financial freedom. The all-in-one short-term rental management platform automates the manual processes and helps managers boost occupancy and earn more money.&nbsp; When Listen Up Creative started working with Futurestay in early 2021, the company was preparing for a period of rapid growth. Before embarking on its Series A funding effort, Futurestay needed to clarify its message and create content that would resonate with the rentalpreneurs of the world.

Bridging borders for better policy

Content Web Development Graphic Design

The partnership needed a clear brand identity, consistent messaging, and an accessible platform for sharing research and resources.

countries represented

evidence-informed resources curated and published

stakeholders unified under a shared identity and mission

Visual identity

Name & mission

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Bridging borders for better policy

ContentWeb DevelopmentGraphic Design

The partnership needed a clear brand identity, consistent messaging, and an accessible platform for sharing research and resources.

countries represented

evidence-informed resources curated and published

stakeholders unified under a shared identity and mission

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Visual identity

Name & mission

Website

Content Web Development Graphic Design