
This lesson will give instructions on how to set achievable goals.

### 1. Specific

Your goal should be clear and specific, otherwise, you won’t be able to focus your efforts or feel truly motivated to achieve it. When drafting your goal, try to answer the five “W” questions:

-   **What** do I want to accomplish?
-   **Why** is this goal important?
-   **Who** is involved?
-   **Where** is it located?
-   **Which** resources or limits are involved?

### Example

Imagine that you are currently a marketing executive, and you’d like to become head of marketing. A specific goal could be, “I want to gain the skills and experience necessary to become head of marketing within my organization so that I can build my career and lead a successful team.”

### 2. Measurable

It’s important to have measurable goals so that you can track your progress and stay motivated. Assessing progress helps you to stay focused, meet your deadlines, and feel the excitement of getting closer to achieving your goal.

A measurable goal should address questions such as:

-   How much?
-   How many?
-   How will I know when it is accomplished?

### Example

You might measure your goal of acquiring the skills to become head of marketing by determining that you will have completed the necessary training courses and gained the relevant experience within five years’ time.

### 3. Achievable

Your goal also needs to be realistic and attainable to be successful. In other words, it should stretch your abilities but still remain possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources that can bring you closer to it.

An achievable goal will usually answer questions such as:

-   How can I accomplish this goal?
-   How realistic is the goal, based on other constraints,such as financial factors?

### Example

You might need to ask yourself whether developing the skills required to become head of marketing is realistic, based on your existing experience and qualifications. For example, do you have the time to complete the required training effectively? Are the necessary resources available to you? Can you afford to do it?


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Customer Advisory Board